Nigerian Afrobeats superstar Davido is expanding his business empire with the launch of his own electric bike brand, in partnership with Spiro, a leading African electric vehicle company. The initiative aims to provide sustainable transportation solutions across the continent.
Kaushik Burman, CEO of Spiro, praised Davido as the ideal ambassador for the brand, citing his innovative spirit, global appeal, and embodiment of African excellence.
Davido took to social media to celebrate the announcement, expressing his pride in building generational wealth and creating a Made in Africa solution for Africa. He emphasized the importance of empowering Okada drivers, who have supported him throughout his career, by providing financing solutions for riders across Nigeria and Africa.
The partnership is not just about business, but about creating a legacy, breaking barriers, and showing what’s possible when vision, purpose, and community align. Davido’s electric bike brand is set to launch in several African countries, including Nigeria, Togo, Benin, Kenya, Rwanda, Uganda, Tanzania, and Ghana.