Going viral on TikTok is one of the biggest aims of social media users worldwide. Having an account with lots of followers, views and engagements, is a huge flex in 2024.
Opening a TikTok account is one thing, posting and creating content is another, but then getting massive views and engagements is where the problem is for many.
Study shows that old users still struggle to gain engagements from posts, while there are new users who are already going viral on every post and this brings up the question of; What and how are they doing it? Well, let’s find out!
Guide on how to go Viral on TikTok
TikTok is a social media app that allows users share amazing, interesting and funny contents online for viewers to watch, engage and share.
TikTok is the world leading social media app for short videos. These videos can be edited to the user’s satisfaction and viewer’s understanding and interest.
There are users who have difficulties in creating engaging posts, some have issues or anxiety in posting them to the world.
And then there are those who create amazing contents that are viral-worthy, and post them but these posts don’t get enough views and engagements and this is an issue.
Worry no more! Let’s look at a step by step guide on how to go viral on TikTok.
1. Create Viewer-Worthy Contents
The first step on how to go viral on TikTok is to create contents that could land you so much views and engagements.
Most people think they can just post anything online and then expect it to go viral. Well, no you can’t. Avoid making posts that do not align with TikTok terms and Conditions.
These conditions have rules and guidelines that should be followed by every TikTok user in order to ensure conformity and unity.
Posts that promotes violence and killings would not be acceptable or tolerated on the app and this is why most posts don’t go viral in the first place.
2. Use Trending Sounds or Audios
Tiktok moves with algorithm just like other social media apps. Therefore, to meet up with what’s going viral in the world today, you need to make use of trending sounds on the app.
Go to your app and click on “Trending Sounds” and it would show you lists of sounds that have the most users and engagements for you to pick from.
So make sure after creating the right content and editing it, before posting, make use of trending TikTok sounds that can help push your content out there and therefore, go viral.
3. Use Trending Hashtags
Hashtags are amazing social media tools used for boosting discoverability. These hashtags plays a vital role is ensuring your videos goes viral on TikTok.
There are certain hashtags used on TikTok that automatically promotes your videos or posts, therefore ensuring massive viewers and engagements.
These hashtags are numerous and vary based on trends everyday as it changes overtime.
However, there are certain TikTok hashtags that can be used regardless of trends, and they help make your videos stand out in the TikTok world.
They include hashtags like; #fyp, #Viral, #Capcut, #foryoupage, etc. To find out more, here are relevant TikTok hashtags to use that can push your videos to the right audience.
4. The Art of Consistent Posting
Every TikTok user who wants to go viral, needs to master the art of posting consistently.
The first few hours after posting are crucial for viewers engagement. When your video gets quick interaction, it signals the algorithm that it’s popular, prompting it to share your content with even more viewers.
To achieve this, you need to always post consistently and you can do this by having a TikTok calendar that can schedule your posts for you with the accurate timing for engagements.
Doing this not only makes your posts go viral, it also sends a signal that your account is active and running effectively.
The art of posting consistently allows users to always see your posts regularly anytime they open their app, and this allows them to be accustomed to your posts, therefore, creating a bond which leads to high engagements.
5. Stick to your Niche
Most TikTok users make the mistake of posting different contents of different niche’s and this might send the wrong signal to your viewers.
Understanding what your niche is and focusing on that would help you gain more followers that can relate to that particular niche and therefore, increase engagements.
For instance, an account that usually posts football contents, all of a sudden starts posting food contents, and then later switches to posting technology contents, would confuse its audience and followers and this might be a huge problem in going viral.
To go viral on TikTok, you need to first discover your niche, and then focus on that particular niche by posting contents relating to it.
There are so many niches to choose from such as; Football, Food, Interior design, relationship contents, comedy, skit contents, fashion contents, Travel contents, Vlogs and many more. Focus on your niche today!
6. Use TikTok SEO
To go viral on TikTok, every user need to be accustomed to relevant search engine keywords that can help put your video on the top of the search bar.
These relevant SEO, are TikTok’s social media marketing tools that can be used to ensure high engagements and high viewers.
Incorporation of the right keywords that relates to your posts and niche, goes a long way in ensuring that your video rants top when these words are imputed on the search bar.
Select few keywords that can help users reach your posts when they search for a particular thing such as; how to bake, how to keep a man, football news, Christmas gifts, etc.
When such words gets typed on the search bar, TikTok algorithm will bring up videos that has the keywords in them.
Either on the caption page or on the video itself, as long as the video makes use of the right search engine keywords, the user can see such video on the top search bar.
This method is highly effective as it takes your videos to the right users and creates more followers and engagements. You should try this!
Wrapping Up
Creating engaging contents on TikTok might be easy, but ensuring these contents goes viral is where the problem is.
Making use of these guides can help go a long way in ensuring that your posts goes viral on TikTok and reach the right audience.
Also ensure to always follow guidelines
and rules specified by TikTok itself, so your account will not get shadow-banned or removed from TikTok.
